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CHIC translated Veuve Clicquot’s “Colorama” activation platform in a novel way by designing an iconic gouache tube to house Yellow Label and Rosé champagnes. Capturing the color at the source of Veuve Clicquot’s creativity and boldness, it borrows from the art of color composition to express the blending talent of the cellar masters.
Awarded a Silver PENTAWARDS 2018.