FRED’s jeweler end of year cross-axes communication was a first. CHIC created a strong concept to be activated on different touchpoints (web, social medias, merchandising, print and event). An Advent calendar made of 12 videos reveals a FRED Christmas tree also leveraged in the Maison’s windows displays and in-store animations.

Chic Agency : Maison de création et Ateliers - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality


4 rue Pierre Brossolette
92600 Asnières-sur-Seine


Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london


145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa