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To ensure the consumer is aware there is a significant range of Chivas variants that can be enjoyed across a number of key needs & occasions, we created the Chivas Taste Discovery activation, with a unique & engaging VR experience that offering consumers access to the type of knowledge and experience one only gets when getting an exclusive induction at Strathisla, thanks to a virtual journey to the home of Chivas Regal. Using the consumer’s favourite tastes as a starting point, this immersive tasting experience take consumers through Chivas range explaining where they can find these tastes and why.


Chic Agency : Maison de création et Ateliers - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality


4 rue Pierre Brossolette
92600 Asnières-sur-Seine


Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london


145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
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New York, ny 10011, usa