CHIC designed the visual signature of The Macallan 2018 Chinese New Year activation. For this special occasion, CHIC created a tailor-made illustration inspired by the chinese watercolor painting style to celebrate the year of the dog and carried it across all brand supports: window display, gondolas, red packets, gift boxes and shopping bags.

Chic Agency : Maison de création et Ateliers - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality


4 rue Pierre Brossolette
92600 Asnières-sur-Seine


Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london


145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa