For their second collaboration with Nick Veasey, The Macallan has asked Chic to bring to life his Xray photographies on a Travel Retail Exclusive limited edition range of the Whisky Makers’. From bottle labels to outer packs, we have created a vibrant Classic Travel range – tribute to classic ways of travelling – by infusing colour to Nick Veasey work and enhance its contrasts with a bright iridescent paper base and gold modern ornements. Chic has created the key visual together with the whole retail animation and consumer engagement guidelines as well.

Chic Agency : Maison de création et Ateliers - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality


4 rue Pierre Brossolette
92600 Asnières-sur-Seine


Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london


145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa