This striking exclusive-to-travellers packaging has been designed to express the depth and rare Character of Johnnie Walker Blue Label. It drags consumer’s attention to the heart of the liquid thanks to the see through design. The screen-printed bottle stands on its side so that the golden liquids shows pure and non-branded though the pack. CHIC has designed the retail consumer experience as well, with a flavour organ to let the consumer dive into the 6 key tasting notes of Blue Label.