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This striking exclusive-to-travellers packaging has been designed to express the depth and rare Character of Johnnie Walker Blue Label. It drags consumer’s attention to the heart of the liquid thanks to the see through design. The screen-printed bottle stands on its side so that the golden liquids shows pure and non-branded though the pack. CHIC has designed the retail consumer experience as well, with a flavour organ to let the consumer dive into the 6 key tasting notes of Blue Label.

Chic Agency : Maison de création et Ateliers - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality

Paris

4 rue Pierre Brossolette
92600 Asnières-sur-Seine

London

Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london

Singapore

145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa