TheMacallan – Rare cask black

Chic has teamed up with The Macallan team to launch their new Travel Retail exclusive product The Macallan Rare Cask Black. We have created the Key visual, Retail design Guidelines and Consumer engagement mechanics. This project was awarded Best Travel Retail launch of the year by…. It came just after the Domestic launch or The Macallan Rare Cask red version for Domestic markets for which we have created both the Key Visual, events and scenography guidelines.

Chic Agency : Maison de création et Ateliers - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality


4 rue Pierre Brossolette
92600 Asnières-sur-Seine


Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london


145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa