To expand Ballantine’s Prestige’s presence in its key customer markets and generate public relations, Ballantine’s wanted to bring its Time Well Spent brand platform to life in a single work of art.

Chic drew on the dual vision of Ballantine’s products and consumers, both of whom value the luxury of time, to design a ritual inviting to experience the benefits of a Ballantine’s slow moment. A new kind of timepiece dedicated to the Korean market in a very limited edition of 150 pieces.