1860x1120_ZADIG RETAIL PISTE 2 ESPACE GLOBAL_sRVB

Targeting younger consumers in pursuit of aspirational universe to truly experiment the brand DNA of a lifestyle fashion brand, Z&V Parfums wanted to launch the signature fragrances as a first perfume. We co-developed the 365 global platform to embody their brand values: Rock in the blood, Art for inspiration and Paris as heritage. From the concept to the retail and trade activation following the whole consumer path, we breaked the rules to design an immersive experience and establish a true synergy with the Fashion House.

Chic Agency : Maison de création - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality

Paris

4 rue Pierre Brossolette
92600 Asnières-sur-Seine

London

Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london

Singapore

145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa