1860x1120_ZADIG RETAIL PISTE 2 ESPACE GLOBAL_sRVB

Targeting younger consumers in pursuit of aspirational universe to truly experiment the brand DNA of a lifestyle fashion brand, Z&V Parfums wanted to launch the signature fragrances as a first perfume. We co-developed the 365 global platform to embody their brand values: Rock in the blood, Art for inspiration and Paris as heritage. From the concept to the retail and trade activation following the whole consumer path, we breaked the rules to design an immersive experience and establish a true synergy with the Fashion House.