TheMacallan – Rare cask black

Chic has teamed up with The Macallan team to launch their new Travel Retail exclusive product The Macallan Rare Cask Black. We have created the Key visual, Retail design Guidelines and Consumer engagement mechanics. This project was awarded Best Travel Retail launch of the year by…. It came just after the Domestic launch or The Macallan Rare Cask red version for Domestic markets for which we have created both the Key Visual, events and scenography guidelines.