retail-design-lancome-beauty-factory

Chic created a global concept for the Lancôme Travel Retail animation in Asia displaying new launches (Energie de vie and Lipshakers) and pillars products (Miracle and TR best sellers) to re-enchant mature shoppers and recruit new ones. Welcomed at the Lancôme Beauty Bar, the place to live a real Parisian cure, travelers are invited to select the best detox to answer their specific needs. This unique sales experience within the Lancôme DNA, targets millenium generation with simple beauty routines tailored to an healthy lifestyle.