At the heart of Pinot Noir
At the heart of our challenge to position Bollinger as the master of Pinot Noir in the Champagne category lies a singular inspiration: its signature grape. Dark on the outside, brilliantly lit within. This striking contrast shaped our concept: Bollinger, Artisan du Clair-Obscur.
CHIC’s image team drew from the Renaissance technique of chiaroscuro to express this delicate dance of shadow and light. Within the grape, this balance reveals profound depth and emotion. The first expression? The PN TX 20 campaign. A Champagne 100% Pinot Noir. CHIC's creative vision bridged Renaissance styles with modern methods for fresh, invigorating key visuals.
The journey began in Bolllinger's vineyards where the star variety was carefully hand-selected and brought to our studios in Paris.
Through meticulous lighting, chiaroscuro exposes the grape's profound depth. It's dark, sensory experience leaves a lasting impression.
Bollinger Pinot Noir is the proof that traditional techniques can spark contemporary expressions.
