DR.CI:LABO

A Heritage Brand Reborn

Digital Strategy & Activation

How to reenergise Japan’s No.1 derma-cosmetic brand for the fast-evolving Chinese market? CHIC reimagined the relaunch of Dr. Ci:Labo’s Sensei line — with a 360° brand transformation: Global art direction, Content production, Travel retail, Brand Experience. Every touchpoint reconsidered.

With cultural sensitivity and strategic precision, CHIC elevated Dr. Ci:Labo to a prestige brand. It grounded the transformation in authentic Japanese roots, and reframed a proud legacy through a contemporary lens.

Dr.Ci.Labo shows warm, human gestures, a clinically credible tone and a radiance that fosters inner confidence.

Grounded in dermatologist-led expertise, Dr. Ci:Labo now speaks to a new generation of discerning consumers. Through three key brand principles: the art of Omotenashi (sense of care), aesthetic clinical science, and limitless Kagayaki (glow). CHIC articulated these pillars through cultural fluency and visual sophistication.

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A social networking platform that showcases products and their uses in a way that is modern, elegant, elevated and undeniably authentic.

From warm, human gestures. To a clinically credible tone. And a glow that radiates inner confidence. The result? A modern Japanese brand identity. Elegant. Elevated. Unmistakably authentic.

Cultural fluency isn’t a detail, it’s the strategy. At CHIC, we believe decoding local codes is the first step toward global relevance.