Beauty in Hand
CHIC moves first so our clients can go further. TikTok Shop is retail, redefined: fast-paced, creator-led, and unapologetically visual. CHIC cracked the code early, positioning La Roche-Posay with a TikTok Shop experience designed to perform, and built to last. Seamless, strategic, and unmistakably on-brand.
The core challenge: translate brand expertise into a format that fits in your pocket. CHIC combined insights, sharp storytelling, and platform fluency to help the brand rise above the noise. No gimmicks. No glossing over complexity. Just a clear, confident entry into one of the most dynamic retail environments in the world.
With team in Paris and Singapore, CHIC brought dual fluency in TikTok and Douyin – paired with the cultural sensitivity that turns presence into performance.
La Roche-Posay became a benchmark: a fully native TikTok ecosystem that was visually distinctive, medically credible, and definitively La Roche-Posay.
Deliverables included livestream formats, brand banners, product packshots, and product storytelling pages now core to TikTok commerce, where over a thousand live shopping sessions stream daily.
As TikTok Shop enters new markets, the question remains: How can leading brands speak the language of digital platforms, without ever losing their own?
