Through the Master’s Eyes
How do you visualise something evocative yet intangible? Tasked with presenting Le Vestiaire des Parfums, including a new, unrevealed scent. CHIC designed a digital immersive experience. No samples. No traditional testers. Just one smart, big idea. Through the Master’s Eyes invites you inside Yves Saint Laurent’s atelier.
From Concept and UX to storytelling, every detail is crafted by CHIC's team. Delivering a sensory experience that enchants, paired with an unparelled augmented reality journey.
To connect physical with digital, CHIC created a unique gift: a couture-inspired notebook landed in customers’ hands. Inside, a bookmark shaped like Yves Saint Laurent’s iconic glasses. This was the key to unlock the WebAR via QR code.
Users stepped into the Maison’s atelier, brought alive by music, voiceover and interactive moments. Notable couture pieces from the archive directly inspired individual scents in the collection, bringing history and the present together in a continuous line. How can digital deepen connection? CHIC believes it’s through layering experience to foster personal rapport.
