Stairway to Paradise
Brand Experience
In a category built on time-honoured gestures, CHIC designed Quintessence ritual to leave a mark. Driven by the creative idea “From Earth to Beyond Paradise”, we crafted a layered experience that captures its flavour journey.
It begins with fresh, vibrant notes of orange. It rises to its peak — Paradise: the Hors d’Âge cognacs from the Paradis cellars. At its core: the award-winning Ribbon Pourer. A tool engineered by CHIC and PVL Beauté to turn the serve into a performance. A true stairway to paradise.
Two years of collaboration. One breakthrough masterpiece. The Ribbon Pourer choreographs flow, aeration, and elegance into a single movement. The result: a ritual that feels effortless and luxurious.
Recognised with the 2024 Pentaward for PLD Innovation, it stands as proof that design and performance belong in harmony.
The Quintessence ritual has set a new standard in spectacle – an immersive experience that is refined, deliberate, and elevated.
Even in the most time-honoured categories, rituals can be reimagined. With genuinely creative exploration, tradition becomes a springboard instead of ballast.
