Beauty Tech Experience
Brand Experience
Gen Z seeks meaning, immersion, and innovation. CHIC transformed Lancôme’s “Beauty Tech” concept into an activation that speaks their language. The team designed a series of meaningful activations — all while spotlighting Lancôme’s cutting-edge science. Built for adaptability, the experience unfolded across multiple modular pop-up formats. Its most iconic expression? Bangkok’s Park Paragon, a culturally vibrant location that amplified visibility and engagement with Lancôme’s targeted youth market.
At the heart of the brand activation: a monumental Lâncome rose. Visible from afar, it drew visitors into an experience where technology met sensorial storytelling.
Inside, guests engaged with a curated selection of touchpoints — from personalised skin diagnostics, to a robotic smoothie bar, bespoke product stations, and vending machines. Each element invited curiosity. Encouraged exploration. Sparked engagement. Anchored by four hero products (Idôle, Rénergie, Advanced Génifique, and Teint Idôle Ultra Wear), the experience balanced bold innovation with a touch of play. How can a heritage brand reach a new audience without losing credibility? CHIC’s success formula: a timeless message, expertly adapted for a new generation.
