Focus on the dial of the Chanel Boy Friend Watch, sewing buttons placed on the black background, Couture Collection, 2024
CHANEL

Timepieces beyond time

Production Studio

For nearly two decades, CHIC and Chanel have crafted a story beyond time — one defined by precision, beauty, and savoir-faire. By combining expert shooting with meticulous retouching, we are guardians and champions of Chanel Horlogerie’s enduring luxury legacy. With a keen eye, every detail of time is carefully captured.

The post-production team sculpts light to elevate and honour the exceptional skill behind each timepiece. This creates imagery both authentic and refined, captured for the Maison’s website and exclusive high-end content alike.

Focus on the dial of the Chanel Première Watch and its star charm, against a galactic background of a starry sky, Interstellar Collection, 2023
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Focus on Première Charms Bracelet, Couture Collection, 2024

Chic has cultivated an intimate grasp of brand's codes. The rules are clear: honour the freedom of gemstones. Respect the craftsmanship. Celebrate the innovation within each creation.

Focus on the dial of the Chanel Boy Friend Watch, aligator bracelet, black background
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Focus on the dial of the Chanel Première Watch and sewing ribbon, sewing needles in black background, Couture Collection, 2024

When the timepieces cannot leave their sanctuary, CHIC liaises with the workshop and travels directly to Switzerland. The team is committed to capturing every detail with truth and sophistication.

True craft finds its highest expression through refined imagery. Our journey with Chanel continues.

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More Projects

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