We defined the merchandising identity of a retail animation in order to premiumise the brand image of Elie Saab Parfums and sustain a long-term strategy. At the heart of the Elie Saab know-how, we took inspiration from the designer’s sketches and the lines that build the pattern to emphasis this notion of ’Sur-Mesure’. We declined this outline structure from the podium to a mobile secretary and personalized stationeries to offer exceptional and made-to-measure services.
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