Masterpiece Collection – The Glenlivet

For the second consecutive year, CHIC designed the packaging for The Glenlivet’s Masterpiece Collection – Chapter 2.

Once again, we’ve incorporated the double cask maturation motif, symbolized by the number 8. However, this year, the shape of the 8 signifies Chapter 2’s title, Cheng, meaning flow in Chinese.
Imagined as fluid, liquid calligraphic strokes, this shape adorns both the primary and secondary packaging, boldly blending gold and teal tones with hints of red to showcase the exquisite PX Sherry cask finish, exclusive to this second release.

Chic Agency : Maison de création - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality

Paris

4 rue Pierre Brossolette
92600 Asnières-sur-Seine

London

Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london

Singapore

145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa