creation-dom-perignon-packaging-institutionnel

CHIC has designed the standard Dom Perignon’s secondary packaging. We were pitched to create a new packaging ceremony for the brand, while reinforcing the brand codes and reducing the cost of goods. We won the pitch with the idea of a ribbon opening ritual to lift the lid and pull the packaging open. The design is more understated but gives a great impact to the shield and the label that now seats ont he facing.  This has set strong packaging rules that now leads the way to Dom Perignon P2 packaging as well.

Chic Agency : Maison de création et Ateliers - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality

Paris

4 rue Pierre Brossolette
92600 Asnières-sur-Seine

London

Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london

Singapore

145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa