Comte De Grasse 44°N

Born out of a mad desire to create spirits in the spirit of sustainable luxury while redefining distillation, Comte de Grasse is both a passion and an obsession with sustainability.

CHIC is proud to have accompanied the creation of Comte de Grasse, an innovative new luxury spirits distillery, and its first born, 44°N gin. An exceptional project for which CHIC initiated a collaborative design process with forceMAJEURE. CHIC combined its expertise in the world of luxury brands, market insights and 360° activation with that of forceMAJEURE in innovation strategy, identity and product design to create the visual positioning, brand world, name, identity and product and packaging design of 44°N.