Chinese New Year 2024 – The Glenlivet

CHIC envisioned and designed the concept and packaging for The Glenlivet’s limited edition Triple Cask Matured Rare Cask, specially crafted for this Lunar New Year.

This year, The Glenlivet honours the magnificence of the dragon and the power they represent – encapsulated in a fluid movement around the packaging where the three dragons – a symbol of success, and strength and longetivity – are flying. The three dragons also nod to the triple maturation process the whiskey goes through, that in turn delivers the nuanced and rich flavour.

Chic Agency : Maison de création - Global Design for Luxury Brands

Wine & Spirits - Beauty - Watch & Jewelry - Hospitality

Paris

4 rue Pierre Brossolette
92600 Asnières-sur-Seine

London

Studio 309/Mare street studios
203/213 Mare street Hackney
E8 3JS london

Singapore

145b Telok Ayer street
Singapore 068605

New York

453 west 17th street
suite #3 sw
New York, ny 10011, usa