CHIC envisioned and designed the concept and packaging for The Glenlivet’s limited edition Triple Cask Matured Rare Cask, specially crafted for this Lunar New Year.
This year, The Glenlivet honours the magnificence of the dragon and the power they represent – encapsulated in a fluid movement around the packaging where the three dragons – a symbol of success, and strength and longetivity – are flying. The three dragons also nod to the triple maturation process the whiskey goes through, that in turn delivers the nuanced and rich flavour.
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