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To ensure the consumer is aware there is a significant range of Chivas variants that can be enjoyed across a number of key needs & occasions, we created the Chivas Taste Discovery activation, with a unique & engaging VR experience that offering consumers access to the type of knowledge and experience one only gets when getting an exclusive induction at Strathisla, thanks to a virtual journey to the home of Chivas Regal. Using the consumer’s favourite tastes as a starting point, this immersive tasting experience take consumers through Chivas range explaining where they can find these tastes and why.